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What Every Small Business Needs to Know About Building a Search Engine Presence

While Google, Bing and Yahoo all receive a huge amount of traffic each month, if you want to build a strong search engine presence for your business, there’s nothing wrong with primarily focusing on Google. The reason is if you follow the best practices for building a strong Google presence, your rankings in the other…

4 Reasons Branding Does Matter

A fairly common misconception is that branding is just a fluffy marketing term. While that misconception primarily stems from people misunderstanding exactly what branding means, real branding is actually a very important process. To really understand why, let’s touch on four key reasons: Makes Businesses Memorable People are bombarded with ads and other marketing messages…