A fairly common misconception is that branding is just a fluffy marketing term. While that misconception primarily stems from people misunderstanding exactly what branding means, real branding is actually a very important process. To really understand why, let’s touch on four key reasons:
Makes Businesses Memorable
People are bombarded with ads and other marketing messages all day long. Because they’re exposed to so much noise, most consumers tune out and forget a lot. That reality is why it’s crucial to make a lasting impact. So if you want to stand out in people’s minds instead of being thrown into the same mental pile as all the other businesses they hear from, you need a brand that they can latch on to.
Creates Target Customers
People who are just starting a business may think that the majority of people on Earth are their potential customers. But as business owners quickly learn, taking that approach is generally quite ineffective. A much better option is to drill down to a highly targeted segment of potential customers. By establishing a brand with a specific focus, connecting with those customers will be easier.
Builds Strong Culture
Branding isn’t just for people outside your company. It’s also something that can benefit those on the inside. By clearly defining what your company is all about and exactly what you want to be known for, you can give all of your employees something to bond around.
Just as Effective for B2B as B2C
Because companies like Nike and Apple are commonly used as examples of truly impressive brands, some people assume that only B2C companies need to think about branding. However, that actually isn’t the case. According to an article in Forbes, some analysts estimate that B-to-B brands may be worth well over $100 billion. The article also details some of the reasons brands are so valuable. Those reasons include brands driving profits and strongly influencing purchasing decisions.
How Do You Get Started with Branding?
Since it’s the face of your company’s online identity, one of the best ways to get started with branding is through the design of your website. If your company doesn’t have a website yet, you’ll obviously be starting from scratch. But even if it does already have a website, there’s a good chance that your company’s site isn’t fully conveying your brand.
The reason that’s a common issue is plenty of DIY templates and designers are only concerned about looks. While a site obviously needs to look good, it should also do much more than just that. In order to make that happen, you need to work with a company that understands the importance of visual branding.
That’s where we come in. Because we understand the value of a strong brand, it’s one of the core components of our web design process. If you want to talk more about how we can help kickstart your company’s branding, it’s easy to get in touch with us.