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BlogWhile Google, Bing and Yahoo all receive a huge amount of traffic each month, if you want to build a strong search engine presence for your business, there’s nothing wrong with primarily focusing on Google. The reason is if you follow the best practices for building a strong Google presence, your rankings in the other…
When it comes to a business website, the most important thing is that it’s able to convert visitors into customers. Whether that’s done directly or through a process like having visitors schedule a consultation, once you identify your primary goal for the site, your focus should be on maximizing its conversion rate. And in order…
A fairly common misconception is that branding is just a fluffy marketing term. While that misconception primarily stems from people misunderstanding exactly what branding means, real branding is actually a very important process. To really understand why, let’s touch on four key reasons: Makes Businesses Memorable People are bombarded with ads and other marketing messages…
